Huda Beauty Easy Blur Foundation | Review

Finding a good foundation is hard—well, for me, anyway. With rosacea, my skin can go from calm to angry in no time, so I need a foundation that covers my redness well and lasts all day. When Huda Beauty first released their Easy Blur Foundation, it was everywhere on social media. The 'this is not a filter' photos looked incredible, and I couldn’t wait to try it for myself. I’m a firm believer in shade matching in person—I’ve never had much luck doing it online. So, when I visited Sephora in Birmingham last month, I picked up a few things, including the Huda Beauty Easy Blur Foundation.

First Impressions

In my opinion, the packaging feels underwhelming for a high-end beauty brand. For starters, it’s plastic and it doesn’t have a pump. I get that this means more of the cost is going towards the actual product rather than the packaging—but hear me out. Part of the joy of buying high-end makeup is the experience. It’s a treat! There’s something special about luxury/high end beauty products.

I love everything about buying make up — the stores, browsing all the gorgeous colours, textures, the transformation that make up can give and the confidence it gives me. Because I love make up so much, I love the experience of treating myself to good quality products and being a visual person, packaging is just as important as the product inside. If I’m rummaging through my drawers to find something to use, my eyes are drawn to the products that are packaged beautifully and stand out from the rest.

Take the Huda Beauty Easy Blur Foundation, for example. When compared to Charlotte Tilbury’s foundations, which are in a similar price range, Charlotte Tilbury’s foundation comes in a weighty glass bottle that looks and feels luxurious, whereas Huda Beauty’s packaging is plastic and visually quite simplistic. Dare I say it... looks drugstore. Not that there is anything wrong with drugstore products but they’re not priced at £32.

Application

It has a slightly runny consistency, not thin enough to drip everywhere but not as thick as other fuller-coverage foundations I own. I first tested it on the back of my hand, and it was clear that this is a medium, buildable formula. The scent is faintly floral but not offensive.

I hated this on my first application. I used the IT Cosmetics Heavenly Luxe Foundation and Concealer Brush and really disliked the finish. It was hard to blend, left noticeable brush marks on my forehead and cheeks, and didn’t provide enough coverage to cover the redness on and around my nose. It also moved around on my skin when trying to blend.

So, I removed it and tried again with a damp Beauty Blender and this was a game changer! The finish was so nice. It covered the redness on and around my nose. It looked smooth in the areas where I have larger pores. It's slightly glowy but not shiny. My skin looked really nice, I have to set it with the Huda Beauty Easy Bake Loose Baking & Setting Powder in order for it to not move around but I have to do that with every foundation I use.

Shade Match & Wear Test

I have two shades: Shortbread 200B and Cashew 140G. Shortbread was my first purchase and is a great match for me when I'm wearing my fake tan. After falling in love with it, I grabbed Cashew on Sunday as a lighter option for when I’m not wearing fake tan which is most of the time at the moment.

Final thoughts

This is currently my go-to foundation. I’ve worn Shortbread several times and Cashew once (since I only bought it on Sunday). It wears well throughout the day, I’ve worn it to work, for dinner, and even a night out, and it’s lasted really well. It does separate a bit around my nose after a long period of wear but nearly every foundation I use will separate around my nose at some point. Overall, I’m impressed with its longevity, I'm impressed with its coverage and the finish. It's one I would definitely recommend you try out if you're on the hunt for a fuller coverage foundation that isn't cakey and gives a "natural" finish.